Our Story

In 2006, establishing Yoybi Studio was Jac’s dream only. At that time, Jac had been learning the manufacturing skills of bags and suitcase in Tucson. He got a chance in 2010 to participate in one leatherware technology meeting held in Guangzhou, China. He decided to study leatherware making here for two years due to the massive premium resources and more study opportunities in the city. However, he found that he had fallen in love with the city after staying here for less than six months.

In 2015, Yoybi Studio was established in Guangzhou-based Shiling by Jac and his two apprentices. 

 In 2016, Yoybi launched DIY bag-making service to make customers experience the pleasure of making their own bags.


In 2017, several designers joined Yoybi, expanding the studio’s scale.

At the end of 2018, the business was slow due to outdated business model and changed location. Jac decided to establish online business based on E-commerce.

In March 2019, the online shop of Yoybi was established. We do believe that customers will love the designs and inspirations with our painstaking efforts.

“I want to realize my dream in the amazing land, and my skills can make me have more opportunities.”

Jac Jones

EST. 2010